What we do
Not every producer needs the same level of change.
Support at the right depth, for where your business is now. Some labels need refinement. Some ranges need structure. Some brands need realignment.
That’s why we offer three clear pathways:
REFRESH
REBUILD
REBRAND
STRENGTHEN YOUR EXISTING LABEL RANGE“Our product is better than how it looks.”
Your label feels dated, underwhelming, or lost on shelf. You know it’s dragging perception down.
RESTRUCTURE OR ADD TO YOUR RANGE“Not sure how to align a product within our portfolio.”
Create a new label or range that fits clearly within your existing portfolio.
REALIGN YOUR BUSINESS FOR WHAT'S NEXT“Our brand no longer reflects who we are.”
Your identity feels outgrown, inconsistent, or stuck in the past. The business has moved on. The brand hasn’t.
REFRESH
Refine what already exists to achieve more.
REFRESH is a focused refinement of an existing label or small range for established wine and spirits brands. It improves clarity, shelf impact, and confidence while protecting the brand equity you’ve already built.
This is not a rebrand.
It’s a considered performance upgrade.
REFRESH
From $7,000
Most REFRESH projects sit between $8,000–$10,000 once scope and production requirements are confirmed.
REFRESH is best for
Established products that feel tired or unclear on shelf
Single ranges of up to 3 SKUs
Brands wanting better shelf presence without repositioning
REFRESH typically includes
Strategic label review and clear refinement direction
Improved label clarity, typography, colour, and contrast
Subtle graphic or layout improvements
Consistent application across 3 SKUs or less
Print-ready artwork and production guidance
REFRESH Benefits
Improves shelf impact without losing existing brand recognition
Strengthens first-impression conversion at point of purchase
Better justifies current pricing without discounting
Extends the commercial life of existing labels across multiple vintages
Reduces internal debate and decision fatigue around “what’s not working”
Avoids the cost, risk, and disruption of a full rebrand
Delivers a one-time investment that compounds in value over time
Who this is for
Single-ranges, up to 3 SKUs
Established brands whose labels feel tired or dated
Businesses wanting better shelf presence without rebranding
Producers seeking a fast, low-risk upgrade
Outcome
A sharper, more confident label that performs better and lasts longer — without the cost, risk, or disruption of rebranding.
Who this is not for
New brands or start-ups
Producers needing a new identity
Complex multi-range portfolios
Experimental or trend-driven projects
Explore REFRESH case studies
REBUILD
Restructure how your products work together.
REBUILD restructures how products relate to each other, creating clear roles, differentiation, and consistency across an expanding range. This is where growth is given structure.
REBUILD
From $12,000.
Most REBUILD projects sit between $14,000–$18,000 depending on portfolio size and range structure.
REBUILD is best for
Brands introducing new products or ranges
Portfolios that have grown without a clear system
Businesses experiencing internal or trade confusion
REBUILD typically includes
Portfolio and range clarity review
Defining roles for each product, and how they differ
New or reworked range design aligned to your existing brand
Clear product structure and system rules across SKUs
Print-ready artwork and rollout guidance
REBUILD Benefits
Creates clear roles and structure across your range
Supports new product launches without confusion
Improves trade and customer understanding
Reduces internal debate and decision fatigue
Lowers risk as your portfolio grows
Builds a scalable system that lasts
Who this is for
Producers introducing new products or ranges
When you’ve outgrown your current range structure
SKUs experiencing confusion or overlap
Businesses wanting clarity before committing to design outcomes
Established brands needing packaging to support growth decisions
When your business growth depends on clear value, consistency, and sound commercial decisions
Outcome
A clear, scalable range structure that reduces confusion, improves decision-making, and supports confident growth.
Who this is not for
Single-SKU producers with no expansion plans
Brands seeking only cosmetic updates
Businesses needing a full brand reset
Projects driven by trend or personal taste
Anyone unwilling to define roles and priorities
Explore REBUILD case studies
REBRAND
Realign your business for what’s next.
REBRAND is a strategic brand and packaging re-design for established wine, spirits, premium food, and beverage producers. It aligns strategy, identity, and packaging into a cohesive system built to support the next phase of your business. This is about long-term alignment, not cosmetic change.
REBRAND
From $22,000
Most REBRAND projects sit between $24,000–$40,000 once strategic depth and rollout requirements are clear.
REBRAND is best for
Established brands preparing for growth, expansion, or succession
Businesses whose identity no longer reflects their ambition or quality
Portfolios suffering from inconsistency across products and channels
REBRAND typically includes
Brand strategy and positioning foundations
Brand narrative and messaging framework
Visual identity development (logo, typography, colour)
Clear packaging structure and system rules
Brand and packaging guidelines for consistent rollout
REBRAND Benefits
Aligns brand, packaging, and business direction
Improves confidence internally and externally
Creates consistency across all products and channels
Supports long-term growth and scalability
Reduces future rework and brand drift
Builds a brand that holds its value over time
Who this is for
Producers preparing for growth, expansion, or succession
Businesses that feel their current brand no longer fits
Established brands that struggle with inconsistency across products
Producers wanting clarity before scaling further
Anyone who sees brand as a strategic business asset
Producers ready to make considered, future-focused decisions
Outcome
A clear, confident brand system that aligns the business internally, elevates perception externally, and supports long-term value. Scope is staged and approved before design begins, ensuring clarity and cost control throughout.
Who this is not for
Businesses seeking a quick cosmetic update
Brands unwilling to address strategy
Early-stage concepts without traction
Trend-driven or experimental projects
Anyone avoiding difficult but necessary decisions
Explore REBRAND case studies
Supporting the work over time.
Not every project ends at launch.
Some brands need support beyond the core work to ensure it lands clearly, sells confidently, and remains consistent over time.
These are optional, scoped additions used to strengthen delivery once a REFRESH, REBUILD, or REBRAND is complete.
They are not offered as standalone services.
Introduce the work clearly at launch
This support clarifies what’s changed, why it matters, and how to communicate it across channels.
Outcome
A confident first impression for customers, trade, and internal teams.
Launch & Visibility Kit
Represent the work consistently wherever it appears
This provides clear visual direction so imagery supports the brand, rather than weakening it through ad-hoc use.
Outcome
A cohesive visual presence that supports both marketing and sales.
Brand Visual Kit
Support clear, confident selling
This focuses on how products or ranges are explained, differentiated, and positioned in real sales conversations.
Outcome
Stronger sales conversations with less reliance on discounting or explanation.
Sales & Trade Kit
Protect the work over time
This establishes clear rules and principles so the range or brand remains consistent as it evolves.
Outcome
Long-term clarity, faster decisions, and reduced risk of drift.
Style & Consistency Kit
How these are used
These additions are recommended selectively, based on the level of transformation and how the work will be launched, sold, and managed.
Not every project needs all of them — but most benefit from at least one.