We work through a small number of defined stages.
This structure removes guesswork, protects quality, and keeps projects moving without unnecessary delays, rework, or misalignment — especially for established wine, spirits, and premium food & beverage brands that need structure, clarity, and consistency as they grow.
Our Process
A clear, structured path from first conversation to confident delivery.
Stage 1
Getting Aligned – Setting the project up properly.
We start by aligning on the right path, scope, and timing. This is where we confirm who’s involved, how decisions will be made, and what success looks like.
It’s a short stage, but a critical one.
Getting this right early prevents confusion, rework, and unnecessary delays later.
Typical timing: 1–2 weeks
Stage 2
Transformation – Fixing what actually needs fixing.
Every project begins with one clear transformation path:
Strengthen your existing label range
REFRESH
Restructure or add to your range
REBUILD
Realign your business for what’s next
REBRAND
All project transformations move through our 3-step pathway:
Clarity → Visibility → Consistency
Each step builds on the one before it.
Skipping any of them is where most projects lose impact or fail to hold up over time.
The method
Clarity – We start by defining the real role your label, range, or brand needs to play.
We clarify positioning, priorities, and what needs to stand out - and what doesn’t - so decisions aren’t driven by taste or opinion. Clarity ensures we’re solving the right problem before anything is designed.
01Visibility – Once direction is clear, we translate it into packaging and brand elements that work hard in-market.
This is where structure becomes form — labels, ranges, and identities that read clearly and communicate value. Visibility is about being instantly understood, not just visually appealing.
02Consistency – We lock the design into a system that can be applied with confidence.
This includes rules, structure, and guidance so the work holds together across SKUs, formats, and future business decisions. Consistency is what allows the work to scale without losing clarity.
03Each step is scheduled, reviewed, and approved before the next begins.
Typical timing per pathway (varies by scope):
• REFRESH ~3–5 weeks
• REBUILD ~5–8 weeks
• REBRAND ~10–16+ weeks
Explore in more detail
Stage 3 - Optional
Activation – Supporting launch, rollout, and use.
Activation focuses on launching, representing, and using the work clearly once it’s completed.
This stage can include:
Detailed guidence on how your brand should look and be used, so your products stay consistent across labels, photography, sales, and marketing
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Sales and trade tools that help teams confidently explain and sell your products
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Clear launch messaging that explains what’s changed and why
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Activation ensures the work doesn’t stop at design files.
It gives your team practical tools to use immediately — in market, with distributors, and across channels.
Activation usually runs immediately after, or alongside the final consistency step.
Timing depends on which activation elements are selected and how quickly assets are required.
Typical timing: 1–3 weeks
Stage 4 - Optional
Longevity – Protecting clarity as your business evolves.
Longevity gives your brand or range a clear set of rules to work from once the project is delivered.
This typically includes:
Clear rules for how future SKUs or updates should be added, so everything stays consistent as you grow
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Decision guidance for internal teams and suppliers
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Usage guidelines that clarify what can and can’t change
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The goal is to reduce second-guessing, prevent gradual drift, and keep the brand consistent as things change.
This work is usually completed once final designs are approved, so your team has clear guidance in place before applying the work more broadly.
Typical timing: 1–2 weeks
Payment Structure
Invoicing aligned to project steps and stages.
We invoice projects in stages, aligned to how the work progresses.
Rather than one large upfront payment, cost is spread across the transformation steps — typically Clarity, Visibility, and Consistency. As each step begins, the next invoice is issued.
This approach:
Aligns payments to real progress
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Helps schedule work clearly on both sides
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Reduces cashflow pressure
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We’ll confirm the exact timing and structure upfront, so there are no surprises once work begins.