Two people.
One project.
All our attention.
We're Anthony and Natesha, the people behind Influx Creative . A Creative Director and a Strategy Director who share a studio, a point of view, and a home by the beach in South Australia.
We built Influx to work differently from the other agencies we'd both observed across more than two decades in food and beverage: smaller, sharper, and more focused on the work.
We don't run multiple projects at once. When you work with us, you have both of us, hands-on, focused, and all in on your project.
ANTHONY O’SULLIVAN
Creative Director & Founder
Anthony is most useful at the moments when things are shifting - growing ranges, changing ambitions, or a brand that no longer lines up with where the business is heading.
His instinct is to slow things down before speeding up. That means asking better questions, bringing clarity before any design decisions are made, and building a direction that holds up under real commercial pressure - not just in a presentation.
Twenty-plus years working in the food and beverage sector has shaped a calm, considered approach. He cares about work that earns its place by doing its job well.
NATESHA LUCAS
Director of Strategy & Client Delivery
Natesha spent fifteen years as owner and business manager at a wine industry print business - working alongside more than 200 Australian wineries. That's where she saw up close, how packaging, timing, and clear branding shape real business outcomes.
At Influx, Natesha is the person you'll hear from most. She stays across every client conversation, makes sure the project keeps moving, and ensures that what lands in your hands at the end is clear, complete, and ready to use - no deciphering required.
If a project lands on time, on brief, and exactly as promised, that's Natesha.
We work the way we think brands should be built, with intention.
Outside the studio, we walk, we cook, we spend time at the beach. We grow our own vegetables. We appreciate great food, and wine made by people who care deeply about what's in the bottle.
That's not incidental to the work. Staying grounded is what lets us turn up to every project with a clear head, genuine focus, and the kind of energy that good work actually needs.
Working with a small studio means you get people who are invested. Not overextended.
OUR EXPERTISE
No assumptions. Just a blank page, an open mind, and real listening.
Specialising in brand strategy, identity, packaging design, and content for established food and beverage producers, here’s some of our capabilities:
BRANDING
Building brands from the ground up, or reshaping existing ones to stay relevant.
Brand Strategy
Naming Development
Brand Messaging
Brand Identity
Logo Design
Brand Guidelines
DESIGN
Creating touchpoints that look, sound, and feel aligned, so your brand becomes unmistakable.
Packaging Design
Printed Collateral
Digital Assets
Presentation Design
Website Design
Signage
Stationery
CONTENT
Designing content to capture attention and pull people in.
Art direction
Product Photography
Lifestyle Photography
Brand Templates
Ready to move your project forward?
Let's find out if we're a good fit.
Book a 30-minute clarity call no pitch, no pressure.