See clearly. Grow with confidence.
We fix branding & packaging that no longer supports your growth.
For established wine and spirits producers who’ve outgrown patchwork fixes. We build clear, structured branding and packaging systems designed to last.
When quality rises but market perception stalls, growth slows.
For established producers, growth often stalls not because of quality — but because the brand no longer reflects it clearly in the market.
You can sense resistance in market. Pricing pressure. Uneven shelf impact. Mixed trade feedback. The instinct is to tweak a label or update the website.
The underlying issue is usually misalignment.
What your brand communicates no longer matches the quality, ambition, or price point of what you’re producing.
What most producers feel, but can’t define.
Once a business reaches scale, isolated fixes create more problems than they solve. Each update is made on its own, without shared rules, priorities, or direction.
Business consequences
Ongoing rework and internal debate
Inconsistent ranges and diluted shelf presence
Limited pricing leverage
Why patching stops working at scale.
Clarity defines what actually needs to change and what should stay untouched. It gives everyone a shared point of reference, so every update reinforces the same message.
The practical impact
Faster, more confident decisions
Consistency across SKUs and channels
A structure that supports growth, not constant revision
What changes when clarity comes first.
How Influx approaches change differently.
We don’t start with design. We start by clarifying the business problem that needs solving. Our work follows a defined sequence — clarity before visibility, systems before one-offs — so change is deliberate, contained, and commercially grounded.
The goal isn’t more design. It’s fewer, better decisions that last.
Why producers choose to work with Influx.
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No visuals begin until direction is clear.
This prevents rework and removes uncertainty, so decisions are guided by outcomes — not personal taste. -
Our REFRESH, REBUILD, and REBRAND pathways exist to create clarity, control scope, and remove unnecessary complexity.
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We design for ranges and future releases, not one label in isolation.
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Key decisions are captured as clear systems, so brands stay consistent as the business grows.
How we support different stages of growth.
From focused label refinement to complete brand realignment, support is shaped to the level of change required. We help you see what’s working, where the gaps are, and what needs to change - so decisions move forward with confidence.
We don’t start with design decisions in isolation. We clarify what matters, what should lead, and what should stay the same.
Great packaging needs more than good design. It needs clarity. That’s why we build branding and packaging systems that reflect the quality and ambition of the wine you produce.
Not every producer needs the same level of change.
Support at the right depth, for where your business is now.
Some labels need refinement. Some ranges need structure. Some brands need realignment.
That’s why we offer three clear pathways:
REFRESH
REFINE AN EXISTING LABEL OR SMALL RANGEREBUILD
RE-STRUCTURE A RANGE OR INTRODUCE NEW PRODUCTSREBRAND
REALIGN BRAND, PACKAGING, AND DIRECTIONTrusted by established wine and spirits producers seeking clarity, confidence, and long-term consistency at scale.
