CASE STUDY
In luxury venues, wine doesn't compete with other wine. It competes with everything else.
Client
Nightfall Wines
Category
Wine
Region
Coonawarra,
South Australia
Deliverables
Brand Identity
Visual identity
Packaging design
Nightfall Wines had exceptional quality and real interest from export distributors. The opportunity was clear, and the window was narrow.
The parent brand, while credible domestically, wasn't built for where these wines were being positioned: nightclubs, fine dining, high-value gifting, luxury retail. In those environments, traditional wine cues would have been easy to overlook.
PROBLEM
The brief was to build a standalone brand that could enter export and luxury channels on their own terms.
DECISION
No prominent logo. No varietal-led label. We built Nightfall from the ground up for its context. Subtle constellation patterns were embedded into the label surface, revealing themselves as light moved across the bottle, quiet at first glance, increasingly distinctive on closer inspection. A brand built to reward the environments it was designed to enter.
OUTCOME
Export distributor response was immediate. The brand stood apart, opening access to premium channels that a conventional wine label would not have unlocked. The work received international recognition across three separate awards in 2021 and 2022.
AWARDS
Communication Arts Design Annual (USA), Winner, 2022
AGDA (Australian Graphic Design Association), Packaging Design, Finalist, 2021
AADC, Packaging Design, Finalist, 2021
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