Missile Apples retail display — premium produce packaging design by Influx Creative

Missile Apples — Premium Produce Brand Identity and Packaging Design

CASE STUDY

Good fruit doesn't sell itself. Especially when it's smaller and twice the price.

Client
Lenswood Apples

Category
Premium Produce

Region
South Australia

Deliverables
Brand strategy
Visual identity
Packaging design
Photography
Campaign Strategy
Website
Social Templates

Premium Produce Branding - Missile Apples for Lenswood Apples, South Australia.

Lenswood Apples had a new variety consumers loved - once they tried it. Getting it in front of them was the problem.

Major retailers rejected the original pre-packed format on sustainability grounds. The only viable route was loose, per kilogram, which created a new problem: the apple was noticeably smaller than standard varieties and came at a significantly higher price.

Without a clear reason to choose it, it would be overlooked.

Missile Apples in supermarket — food brand identity and packaging by Influx Creative

PROBLEM

The Brief: Build a Brand That Could Hold Value in a Loose Retail Environment.

DECISION

Build a Brand That Could Hold Value in a Loose Retail Environment.

We built Missile Apples as a standalone brand from the ground up. New name. New identity. A packaging system designed specifically for loose produce display, bold enough to hold presence without wrapping individual fruit. Price, story, and presentation were aligned so the premium price made sense at a glance.

OUTCOME

National Distribution, Sell-Outs Across All States, 100%+ Price Premium.

Missile Apples premium produce — brand identity by Influx Creative, South Australia
Missile Apples brand messaging — campaign strategy by Influx Creative
Missile Apples brand guidelines — graphic system and illustration, Influx Creative
Missile Apples brand identity and logo — designed by Influx Creative
Missile Apples brand guidelines — colour palette, Influx Creative
Missile Apples brand identity and logo — designed by Influx Creative
Missile Apples brand guidelines — colour palette, Influx Creative
Missile Apples out-of-home advertising — brand campaign by Influx Creative
Missile Apples campaign poster — food brand campaign by Influx Creative
Missile Apples branded cartons — retail packaging and distribution, Influx Creative
Missile Apples orchard harvest — South Australia premium produce, Influx Creative
Missile Apples brand logo — food brand identity by Influx Creative

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