LOBO Perry — Pear Cider Packaging Design and Brand Extension, Adelaide Hills
CASE STUDY
A loyal audience will follow you somewhere new. If they can see it's still you.
Client
LOBO Cider & Spirits
Category
Pear Cider
Region
Adelaide Hills,
South Australia
Deliverables
Visual identity
Packaging design
Marketing Material
Pear Cider Branding - LOBO Cider & Spirits, Adelaide Hills, South Australia.
LOBO had built strong recognition and loyalty around its flagship apple cider. Introducing pear cider ‘Perry’ in its traditional form, created commercial opportunity, but also risk.
Without a clear framework, an extension outside the core product can feel disconnected from the brand that earned the trust in the first place.
PROBLEM
The Brief: Grow the Range Beyond Apple Cider Without Breaking What Was Working.
DECISION
Clear Rules for Range Extension, No Sub-Brand, No Visual Restart.
The existing wolf character evolved to reflect the new product, carrying the story forward. Norwegian illustrator Bjørn Rune Lie brought a refined, contemporary approach to a traditional drink, without leaning on nostalgia.
OUTCOME
Immediately Recognised as LOBO, Adopted as a Natural Next Step.
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