Hutton Vale Farm Wine Label Redesign and Brand Strategy, Eden Valley
CASE STUDY
The wine was already there. The price signal wasn't.
Client
Hutton Vale Farm
Category
Wine & Eco Tourism
Region
Eden Valley,
South Australia
Deliverables
Brand strategy
Visual identity
Packaging design
Cellar door materials
Brand brochure
Wine and Eco Tourism Branding - Hutton Vale Farm, Eden Valley, South Australia.
Hutton Vale Farm was producing high-quality wine with a proven track record.
The problem wasn't the winemaking, competitors using the same fruit and producing comparable wine were successfully selling at higher retail prices.
The gap wasn't in the glass. It was on the shelf.
PROBLEM
The Brief: Align the Packaging with the Quality Already in the Bottle.
DECISION
Refine the Label to Close the Gap Between Wine and Price.
No complete overhaul. The logo and label shape were already strong. Instead, we refined what mattered - label size, placement, quality signals, closure choice - to close the gap between what was in the bottle and how it was perceived from the outside.
OUTCOME
The result was immediate and measurable:
36% RRP Increase, Sales Held, Bottom Line Up 30%
BEFOREAFTER
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