Chalk Hill Wines 2020 Fiano wine label design — McLaren Vale, Influx Creative

CASE STUDY

A premium cellar door experience and dated packaging aligned.

Chalk Hill Wines — Wine Label Redesign and Brand Refresh, McLaren Vale

Client
Chalk Hill Wines

Category
Wine

Region
McLaren Vale,
South Australia

Deliverables
Brand strategy
Visual identity
Packaging design
Cellar Door Materials

Wine Branding - Chalk Hill Wines, McLaren Vale, South Australia.

Chalk Hill Wines had invested significantly in a new destination cellar door, designed to attract a younger audience.

The wine quality was never the issue. But the existing labels had been created for a different moment in the brand's evolution. On site, the mismatch was visible, and it was quietly undermining the investment being made in the experience.

Chalk Hill Wines brand identity and logo — McLaren Vale, designed by Influx Creative

PROBLEM

The Brief: Lift the Packaging to Match a Premium Cellar Door.

DECISION

Refine What Works, Remove What Doesn't.

Every decision was guided by one question: does this feel calm, modern, and aligned with the experience visitors are walking into?

OUTCOME

Labels Aligned with the Cellar Door from Day One.

First impressions strengthened. Purchase confidence among a younger, premium-oriented audience increased.

Chalk Hill Wines cellar door interior — McLaren Vale, South Australia
Chalk Hill Wines cellar door — McLaren Vale, South Australia
Chalk Hill Wines wine label redesign — before and after — Influx Creative
Chalk Hill Wines wine label redesign — before and after — Influx Creative
Chalk Hill Wines 2021 Barbera label detail — McLaren Vale, Influx Creative 
BEFORE
AFTER
Chalk Hill Wines McLaren Vale range — Vermentino, Shiraz, Fiano — label design by Influx Creative

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