Four clear glass bottles with wooden stoppers and colorful liquids, labeled from left to right as 'Imposter', 'Saboteur', 'Pretender', and 'Charlatan', placed on a kitchen countertop.

CASE STUDY

Distributors don't sell what they can't explain.

Client
Artisan Distillers

Category
Zero-alcohol spirits

Region
Australia

Deliverables
Brand strategy
Visual identity
Packaging design
Brand guidelines
Social Media Templates

Artisan Distillers had the product and the momentum. Interest in zero-alcohol spirits was growing, and early tastings were generating real traction with trade. But the packaging hadn't kept pace.

Multiple SKUs were competing against each other at shelf rather than working together, making it difficult for distributors and retailers to quickly understand what the brand stood for, who it was for, and why it deserved a premium price.

A bottle of Imposter Lake Finger gin and a glass with lime wedges and ice on a wooden table by a swimming pool, with lounge chairs and greenery in the background

The brief was to bring clarity and confidence to a growing range without starting from scratch.

We rebuilt the brand and packaging system around one question: does this make the range easier to understand, or harder? Category signals were sharpened. The range was restructured to read as one coherent offer. Every product found its role within a clear whole.

Laptop displaying color swatches labeled Imposter, Pretender, Saboteur, and Charlatan, each with unique branding and colors, on a wooden desk with blurred decorative foliage in the foreground.

A laptop displaying four colorful product packaging designs labeled 'Imposter', 'Pretender', 'Saboteur', and 'Charlatan' with vivid backgrounds in green, pink, purple, and red.

Laptop displaying a design for a beverage bottle with green and yellow graphic art and text, placed on a light wooden table, with blurred plants in the foreground.

A laptop on a wooden table displays a digital artwork of a woman's face with closed eyes, represented in vibrant pink and red geometric and paint splatter styles.

A clear glass bottle of Bespoke Artisan Distillers Imposter gin with a wooden cap, containing a green liquid with lime slices and herbs visible inside, set against a plain gray background.

A clear glass bottle labeled 'the Imposter Lime Finger Counterfeit Gin' with a floral line art design on it, set against a plain background.

Four glass bottles with wooden stoppers, each containing colorful liquids labeled "IMPOSTER," "PRETENDER," "SABOTEUR," and "CHARLATAN," from left to right.

BEFORE

AFTER

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