CASE STUDY
Distributors don't sell what they can't explain.
Artisan Distillers Zero-Alcohol Spirits Branding and Packaging Design
Client
Artisan Distillers
Category
Zero-alcohol spirits
Region
Australia
Deliverables
Brand strategy
Visual identity
Packaging design
Brand guidelines
Social Media Templates
Zero-Alcohol Spirits Branding - Artisan Distillers, Australia.
They had the product and the momentum. Interest in zero-alcohol spirits was growing, and early tastings were generating real traction with trade. But the packaging hadn't kept pace.
Multiple SKUs were competing against each other making it confusing for distributors and retailers to quickly understand what the brand stood for, who it was for, and why it deserved a premium price.
PROBLEM
The Brief: Bring Clarity to a Growing Spirits Range
DECISION
Rebuild a Packaging System Around Range Coherence.
We rebuilt around one question: does this make the range easier to understand, or harder?
Category signals were sharpened. The range was restructured to read as one coherent offer. Every product found its role within a clear whole.
OUTCOME
Stronger Shelf Presence and National Retail Uptake
BEFORE
AFTER
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