Nightfall Wines Luxury Wine Branding and Packaging Design, Coonawarra
PROJECT
MiApple
DECISION
Established new apple variety brand for national distribution through Woolworths, Aldi and specialty produce retailers. A new early season variety that hits the shelves before Pink Lady and Fuji. Perfectly red, perfectly crunchy.
OUTCOME
Name, positioning and brand identity developed to for the ‘me’ conscious, time poor shopper who needs the perfect apple to keep them and their family happy. Crispier, crunchier apples.
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