PROJECT

South Australia’s History Festival is an annual state-wide event exploring the state’s places, stories and collections. One of South Australia’s largest open-access community events, the History Festival program features hundreds of events ranging from talks to tours, walks to workshops and exhibitions to special events.

OUTCOME

A distinctive identity that connects heritage with diverse programming and audience age groups. The identity encapsulates imagination and interest through the tagline ‘immerse yourself’ appealing to the younger demographic to get out and explore the rich and interesting heritage of the South Australia.